External Communications & Outreach

The External Communication and Outreach division at Meeting the Challenge focuses of proactive mass communications. That is, rather than responding to specific requests like our Training and Information Services functional area, External Communications uses information on need and materials generated by our R&D functional area to developed targeted mailings, design specialized websites, produce electronic and traditional newsletters, and conduct PR campaigns.

A significant activity of the External Communications and Outreach functional area is the outreach part of the name. This functional area regularly participates in local, regional, and national conferences by providing an information table to help make attendees at the conference aware of applicable disability laws and MTC's availability to assist individuals and organizations in their understanding and implementation of those laws.

The External Communications and Outreach functional area is also responsible for marketing and sales of MTC's products. You can learn more about our available products and purchase them online by following the link to Buy Products.

Current Projects

ADA Center - PR Campaign

To make more people aware of the existence of the Rocky Mountain ADA Information Center and its capabilities, the External Communications and Outreach division is actively engaged in a PR campaign with a goal of reaching every business, city government, and disability organization over the coming years. Evidence has shown that individuals and organization that work with Meeting the Challenge ultimately move toward ADA implementation. However, until individuals and organizations are aware of our capabilities they cannot connect with us.

ADA Center Newsletters

Meeting the Challenge publishes a traditional newsletter covering current information related to the ADA three times each year. This printed newsletter is distributed to a mailing list throughout the Rocky Mountain region.

We also publish a monthly electronic newsletter. This allows us to distribute breaking news about the ADA to subscribers throughout the region and beyond.

ADA Center Regional Leadership Network

The Rocky Mountain region is geographically large and relatively sparsly populated. This makes reaching the entire region in our ADA Information Center project very difficult. To alleviate this problem we created the regional ADA Leadership Network. Members of the network are required to study a curriculum covering all aspects of the ADA and maintain their level of expertise to be a member of the network. In exchange, network members may request funds from MTC to support training and other activities in their area to further understanding and implementation of the ADA.

Federal Transit Administration - Transportation Information Portal

As part of the Federal Transit Administration Materials Development project, MTC was convinced that a valuable tool would be a one-stop source allowing access to all ADA transportation materials geared for different audiences. We are designing an electronic document portal that takes advantage of the increasing use of the Internet for information. MTC is using its experience in developing more general purpose document portals including the ADA Document Portal to facilitate this development effort.